Our Mission
Our mission is to help clients achieve their goals by identifying disruptors and building strategic resilience.
Our Story
The original Trailmark Company started a long time ago.
After completing the Appalachian Trail with a college friend, I received a certificate in the mail. But it was damaged, with a hole through the cardboard envelope.
So we crafted a walnut plaque, engraved with a trail marker. For many years my wife and I produced these awards as a side-gig for hikers who completed the Trail. Fast forward. Trailmark is no longer about awards for hiking.
The name Trailmark evokes clarity of intent and collaboration. Our lives have been focused, providing professional insight and guidance, especially for challenging times.
So in 2023 we incorporated Trailmark. We consider it a privilege to help organizations succeed in the face of strategic and operational risks that might otherwise disrupt results.
Our Experience
In my first role as a partner in a small business, I designed backup telecommunications to help keep my clients operational. I learned there is always a bottleneck somewhere in the system, and to focus on it.
PriceWaterhouse Coopers in the NYC area provided opportunities with larger clients and teams, and then 9/11 happened. People who had skills in operational and technical resilience were needed to guide C-suite and Board of Director mandates for business continuity and crisis management. We were busy.
Organizations rely on telecommunications. It needs to work. Some organizations take this seriously. Our team at Verizon deployed many times during a crisis, coordinating and bringing telecommunications to customers and agencies in disaster zones. It was part of our brand promise.
Strategy is about planning, adapting, and executing for ‘blue-sky’ days of innovation or ‘dark-sky’ days of disruption. It requires clarity of intent.
With ecosystems continuing to evolve and face disruption, Trailmark is focused on identifying the risks of disruption, to help clients invest wisely and deliver positive, resilient results.
“Something is about to give, I can feel it coming, I think I know what it is”
Bono & The Edge